Monday, December 28, 2009

Ready, Set, Goals - Day 9: Your Potential for Greatness



What is Your potential for Greatness? By now you should have clearly defined goals and dreams. So what is the next step? Now you have to start working on a plan of action to accomplish your goals.
Project 2:

Your Success Book

First, you need to get some materials. I want you to get a three-ring binder and some lined paper for it. You will also need dividers for each month of the year. You can buy these already labeled or buy the kind you have to write on the label yourself.

You have an overall goal for 2010 or the next 12 months.

Let’s say your goal is to have drive more traffic to your website. First of all, that is too general. Be more specific. How much more traffic? 100 visitors per month? 200? 500? How many.

Secondly, what do you want them to do or experience when they visit your website? Spend time there? Sign up for your free offer? Buy something? Be specific.

Third, do you want them to visit once or over and over again? Do you want to refer their friends? Sign up for membership? Have fun? Learn something? What will be their experience as a result of visiting your website.

Along with this line of thinking you may be thinking, wow, I never thought about all of those aspects concerning people visiting my website. I just wanted to drive more traffic to my site.

You see, this is where you put action and energy behind your goal.


Example:

Goal: Have 300 visitors per day to my website or something better

Why: To sell 100 XYZ items each week (be specific) or something better

When: In 60 days or less

Education: Resources/Training needed to accomplish a specific goal. (You can learn this yourself, get a coach, take a class, read a book, search online, or outsource it.)

Personal Development: Read How to Win friends and Influence People by Dale Carnegie; listen to motivational and inspirational CDs while in my car; subscribe to a personal development newsletter; exercise, healthy eating, prayer and meditation.

Expectation/Plan: (Implement strategies on-line and off-line that will direct and drive people to my website.)

     1. Use video to up my rankings in the search engines

     2. Start a blog or write for some article sites to drive traffic

     3. Build a presence and following on Twitter and Facebook

     4. Go to networking meetings

     5. Pay-per-click ads

     6. Etc…

Again the key with your plan is to be very specific. How many videos? How often? On what sites? How many followers do you need on twitter to see an increase in traffic to your website? How many friends or fans on Facebook? How many networking meetings do you need to go to? You get the idea.

In the front of your binder put your worksheets from all previous exercises.

For your January (or your first month) write out what you “Expect” and plan to accomplish for this month towards your goal or dream. If you have more than one goal, use a separate sheet of paper for each one.

Goal: (State your goal)

Why: (Why is it a goal or dream? Why is it important?)

When: (when do you expect to have accomplished this goal?)

Education: (what resources, training, etc. if any, do you need?)

Personal Development: (What are you doing to grow as a person? To develop a can win attitude? To develop an attitude of gratitude? To develop and become the greatest you, you can be?)

Expectations/Plan: (You get what you expect. You take action by implementing plans for those expectations. Then doors will begin opening that were not even a part of your plans…this is where the miraculous kicks in.)

Repeat this at the beginning of each month.

You will then further break this down to weekly and then daily goals.

What do you expect for this week?

What do you expect for today?

Write it down.

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Again I ask the question, What is your potential for Greatness?

Everyone has the potential for greatness, but not everyone will search for, I mean really seek out a great life and lifestyle. Instead, most people will actually seek out and settle for a mediocre life and lifestyle.

What is the difference between life and lifestyle?

We will refer to human life here, specifically, your Life as a vital or living being. Your Life is further defined by the physical and mental experiences you have during the period from birth to death. In other words it is the written history of your life – your biography. Whether it is written down or not, you are writing your own biography everyday of your life. How you live your life, your way of living is your lifestyle.

Your life is the duration of your existence and your lifestyle is what you do and how you live during your existence.

So let me give you some definitions here:

Mediocre: of moderate or low quality; common, indifferent, ordinary, run-of-the-mill, second-rate, so-so.

Greatness: the quality or state of being great; markedly superior in character, quality, or skill; being beyond the average; excellent, fabulous, splendid, adept, masterful, proficient and accomplished.

"We spend January 1 walking through our lives, room by room, drawing up a list of work to be done, cracks to be patched. Maybe this year, to balance the list, we ought to walk through the rooms of our lives... not looking for flaws, but for potential."

~ Ellen Goodman

Most people accept mediocrity because the path is easier – or so it seems. The path to mediocrity has been traveled by the masses. The journey is familiar. The road is clearly laid out. The outcome is known. Most people choose this path because there are fewer surprises.

You Decide…

Greatness or Mediocrity?

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